Zooming in on Camcorder Usage
By Todd Thibodeaux, VP, Market Reserach, Consumer Electronic Assocation
Between January 1997 and January 2001, the household penetration rate for camcorders in the U.S. increased by 50 percent, moving from 26 percent to 39 percent. This places it among a select group of consumer electronics products that have lead the way in the technology revolution of the past decade. Now, as a new millennium begins, so too does a new revolution, born from the first. It is the digital revolution, and once again, camcorders are at the forefront.
While digital camcorders currently comprise only 8 percent of all camcorders in U.S. households, their proliferation over the past two years has been explosive. Unit sales from factory to dealers have gone from 177,000 in 1998 to 1.53 million in 2000. Further evidence of the popularity