ConsumerScope - Digital Camera Motivation to Buy
By Todd Thibodeaux - VP, Market Research, Consumer Electronics Association
A combination of curiosity and Internet creativity are two major forces driving consumer purchases of digital cameras. In fact, curiosity may be playing a larger part in digital camera purchases than any product we've seen in the history of consumer electronics.
A new study of digital camera owners from eBrain Market Research reveals one in five U.S. consumers bought their digital camera because they "just wanted to try it." The desire to experiment with a digital camera is especially prevalent among lower income demographics of all ages where purchase motivation from curiosity rises to nearly 30 percent. Low prices combined with a tried-and-true alternative (traditional film cameras) makes the digital camera experiment attractive and safe to a large chunk of the population.