ConsumerScope - Don't Forget Customer Service
Half of all consumers have purchased a CE product that included a rebate offer. Although close to 70 percent of those offered a rebate said it had a positive effect on their purchase decision, rebates do not appear to be the deciding factor in all cases. Those in higher income brackets are more likely to make an attempt to redeem the offer (93 percent compared to 85 percent overall). Three out of every four consumers who has attempted to redeem a rebate offer reports receiving their money within 3 months.