ConsumerScope Finding the Way
Among the user base, an overwhelming majority found the product to be "very or somewhat useful". This helped to contribute to the strong percentage of drivers who are interested in purchasing a telematics device. Nearly half of the driving population expressed an interest in owning—providing the product has the right mix of features.
Consumers are interested in safety features first, particularly among female drivers. This includes sending emergency distress signals in the event of a problem or storing emergency contact information. Nearly as important are detailed alerts about potential car problems and information about the fastest routes to take in traffic. Less desired, though perhaps garnering some niche interest, are more Internet-related features such as e-mail, text messaging, stock tracking and faxes.
CEA's survey showed a growing percentage of automobile owners plan to purchase sometime during the next two years. Purchase expectations stand at 13 percent, up from 10 percent in 1999—not monumental, but movement nonetheless.