With Older Americans Month in May upon us, we can truly appreciate and marvel in the incredible technological advancements improving the quality of life among America’s older demographic. There is now, more than ever, a greater emphasis and desire among the aging population to live healthier, stay active and be independent. For aging consumers and family caregivers, innovative ‘Active Aging’ technologies offer proactive solutions that balance growing older with the human pursuit of longevity and quality of life. With the U.S. Census Bureau projecting the U.S. population aged 65 and over will double to nearly 84 million by 2050, this burst of innovation couldn’t be better timed.
The CTA Market Report: Active Aging was produced in partnership with the CTA Foundation, a public, national foundation with the mission to link seniors and people with disabilities with technologies to enhance their lives. The report explores the broad array of solutions, encompassing hardware, software and service innovations the Active Aging market addresses. Understanding how seniors and care givers are using these new health technologies and connected devices will be helpful in retailers’ endeavors to meet their needs and address their concerns, enabling this category to reach its growth potential.
Traditional health products and services serving today’s seniors (e.g., medical diagnostic equipment and in-patient and outpatient medical procedures) represent more ‘passive aging’ approaches to care. However, as U.S. healthcare systems promote more accountable and preventive care, opportunities in the Active Aging market start to emerge. By using connected care technologies and services, seniors can preempt life inconveniences caused by their aging challenges. As we see in the CTA Market Report: Active Aging, seniors most often use connected devices for active aging needs such as exercise, blood pressure monitoring and digital pedometer/fitness tracking.