ConsumerScope - Online Shoppers Defined
By Todd Thibodeaux
People use the Internet as a shopping tool for a variety of reasons, which can change depending on the specific situation.
However, consumers do have distinct opinions about the biggest benefit they get from shopping via the Internet. These opinions can be used to divide online shoppers into semi-distinct groups. Convenience lovers (52 percent of online shoppers) value the extra time they save by shopping online, while focused shoppers (16 percent) appreciate the ability to find exactly what they want. Money savers (15 percent), on the other hand, believe better prices give the Internet a shopping edge. A wider variety of products and services draws selection seekers (9 percent) to go online, whereas a wealth of information is the key for smarter shoppers (6 percent).