ConsumerScope Record Schmord
With consumers unconvinced, is DVR dead on arrival? Maybe as a stand-alone product, but as a product feature, no. Although consumers are not interested in DVR by itself, they are interested in the individual features that it offers. Therein lies the message to be used at retail: DVR is not about simply recording—it's a matter of watching what you want to watch when you want to watch it. Recording is transparent to the user.
Demonstrating the TV-altering aspects of DVR is critical to its success as a technology. Other trends are also shaping up to contribute.
DVD players have begun to replace VHS in homes across the country. Consumers turn more and more away from VCRs as the primary movie device in the home, opening them up to alternative technologies for recording. Bundling DVR functionality into a DVD player has some merit here. Consumers can record programming to hard memory, then to DVD for programs they wish to save, once recordable-DVD becomes pervasive.