Teens, between the ages of 12 and 17 years old, are major players in the CE market. They are inspired by technology and attribute it to making their lives easier, helping them in their studies and to socialize. Technology is thoroughly integrated into their daily lives and accounts for up to eight hours of their day.
CEA’s Teens and Technology study provides valuable insights on why teens are influential in the technology industry. CEA estimates that households with children spend around $961 annually on CE devices, compared to households without children, which spend around $705. Another important distinction is that households with teens are twice as likely to be early adopters of technology, compared to the general population. Given that one-third of teens consider themselves early adopters of technology, it becomes clear that teens can heavily influence technology trends.
What does this mean for manufactures and retailers: Target teens! Teens are not only influencing their families but their peers as well. Due to their advanced knowledge of technology, many teens consider themselves “Tech Advisors” to friends, giving recommendations on devices. Teens also seek approval among their peer group and hope to have the same technologies as their friends.