ConsumerScope What is Digital TV?
Be clear about DTV technology and terms while selling the experience
By Sean Wargo, Senior Industry Analyst, Consumer Electronics Association
Despite its growing success, one thing is abundantly clear about digital television: there is still a vast amount of confusion out there over exactly what defines the product and how it differs from our current analog sets. So what can you do to quell consumer uneasiness and educate consumers on the real benefits of DTV and HDTV?