Contacts: Amy Kinnon, Owner, Kinnon Keepsakes, Allentown, Pa.
Scrapbook enthusiasts, a veritable American subculture with their own magazines, tools, clubs, even retreats, have long been associated with craft items like stickers, ribbon, gold markers, and decorative paper, not the sort of low-ROI products consumer electronics retailers are hot to stock. It’s time to rethink that stereotype, though, says Amy Kinnon, the owner of a scrapbooking store she started four years ago in Allentown, PA, called Kinnon Keepsakes.
“I think digital has taken over,” says Kinnon. “My customers love designing on the computer, especially if they’re in a crunch for time. You can do a whole book in the time that it takes to do one [scrapbook] page from scratch. That’s really appealing.” Kinnon provides her customers with a digital work station designed by Lucidiom called a “Luci.” Customers can upload their digital images and then choose from a variety of themed templates (wedding, baby, birthday, summer vacation etc.) to design complete 12x12 scrapbook pages which are then printed out on photopaper. Kinnon teams up with a local photoshop, Dan’s Camera City, to provide the prints as well as photography lessons for her clientele.
“With the freedom that digital gives you, scrapbookers are saving money and also becoming much better photographers,” says Kinnon, who sends an e-mail newsletter with workshop announcements to a database of over 1600 customers in the Allentown area. Nationally, scrapbooking enthusiasts are becoming an increasingly strong market for digital tablets, D-SLR cameras, imaging software and external hard drives. “I’m amazed every week,” says Kinnon, “at how many new people we have just getting into this.”