Contacts: Anthony Toler, Operations Manager at H&H Lifestyles (Brunswick, GA)
Anthony Toler is a type-A operations manager, a stressed-out details man whose desk stacks prove that indeed, we have not yet become a paperless society. But Toler’s dedicated attention to the paperwork is helping a former appliance/furniture retailer in Brunswick, GA turn itself into a custom electronics dealer serving both high and middle-market customers.
“We have 20 huge [custom] jobs going right now, and 30 to 40 more smaller retail [home theater installations] a month” says Toler, who’s worked at H&H Lifestyles, an independent but substantial mom & pop operation with a brand new showroom, for the last 12 years.
As many CE retailers-turned-custom-dealers are finding out, it’s tricky to stay profitable once you sell a customer on the idea of a home install job. Even if the margins on audio or control products are sweet, unforseen labor costs and change orders can quickly eat them up. Toler’s job is to make sure that the entire process is a win-win for dealer and customer.