Contacts: Bruce Lebeda, Owner of Audio Video Plus (Schulenburg, Texas)
Bruce Lebeda’s career as a retailer has followed a steady, 20-year trajectory through increasingly bigger stores with more extensive offerings each year. But don’t let this upstanding local businessman fool you. He’s really a rock star.
“I’ve always followed music,” says the Schulenburg, Texas, store owner. “That’s why I started with a record store, so I could make a living and play in a band at night.” Lebeda’s a bassist at heart, but he sings too, and he’s always believed a person’s passion should influence their dayjob. Like many musicians of a certain age, Labeda has a couple of teenagers now, two boys who’ve watched their father’s business plans flex as the music industry and customer tastes have changed. In a world of downloads and networked homes, Labeda has turned in the turntables and moved on to more marketable hardware.
Lebeda’s current store, Audio Video Plus on Kessler Avenue, sells electronics and appliances as well as cell phones and satellite systems. Look closer, however, and you’ll still see a CD rack in the merchandising mix, Lebeda’s commitment to keeping his craft close at hand.