Contacts: Dave Gilbert, VP of Hi-Fi Sales Company (Cherry Hill, NJ)
He hadn’t tried marketing at a consumer show for over a decade, but last week, Dave Gilbert, VP of Hi-Fi Sales in Cherry Hill, NJ, packed up staff, equipment, and a big fishbowl of candy bars and headed to the Pennsylvania Convention Center for the Philadelphia Autumn Home Show. It took Gilbert’s team a whole day to set up their exhibit, a lush royal blue tent complete with gold tassels that would house Epson’s Ensemble HD, a $5-7 thousand dollar front projection system.
“We call it the opium den,” laughed Gilbert. “I added this red carpet at the entrance.”
Though it was nearly pitch-black inside the heavily-draped demonstration tent, there was no hiding the sound of the featured product. The Ensemble HD’s audio components, an Atlantic Technology 5.1 surround sound system complete with a 10-inch subwoofer, boomed from the tent so brazenly that Gilbert’s show floor neighbors asked him, “Is it going to be that loud all day?”