Contacts: Dean Larsen, Sales Associate at Crutchfield Corporation (Charlottesville, VA)
Dean Larsen’s desk phone has a sticker across it that reads “SMILE” in big red letters. He hardly needs that reminder to be friendly, and personable, though. As a Crutchfield “advisor,” Larsen has learned that his most successful phone conversations with catalog and internet customers happen when he’s being himself.
“I didn’t do so well the first couple years because I was so busy learning everything and concentrating on the technology,” remembers Larsen, who’s been working the phones at Crutchfield for 7 years now. “But everything changed once I got a handle on that and relaxed.”
Larsen peppers his sales calls with humor, lots of questions, and personal anecdotes when appropriate like, “It works really well, I own one myself.” His easy laugh and colloquial, Garrison Keilloresque speaking style suggest he’s someone who’s quite comfortable with improv. In fact, Larsen’s background is in the performing arts. He did standup comedy in Los Angeles for a couple decades and even appeared on “The Gong Show”...22 times! (Score: 3 wins, 3 gongs)