Contacts: Debbie Schaeffer, President, Mrs. G TV and Appliance (Lawrenceville, NJ)
Debbie Schaeffer is a civil engineer by training, a retailer by heritage. As the third generation President of Mrs. G TV and Appliance
(her nanogenerian grandmother, the original Mrs. G, still greets customers) in the Princeton, New Jersey, area, Schaeffer manages an enormous (20,000 square feet) showroom of low-to-high-end product. Just recently, she decided to overhaul that showroom.
“The store moved into to this facility in 1971,” she says, “Before us, it was a meat-packing operation!...We’ve made improvements here and there over the years, but it was time to upgrade the whole store.” The timing couldn’t have been better. Last year, one of Schaeffer’s major vendors, Sub-Zero Wolf, was looking for retailers to feature a store-within-a-store design area called “The Living Kitchen.” Schaeffer partnered with Sub-Zero Wolf through her distributor, the Fretz Corporation, to build the largest Living Kitchen in New Jersey. “It’s about 1750 square feet,” she says, “and it’s very stylish. Over 60 Sub-Zero Wolf products are displayed in multiple vignettes with gorgeous colors, beautiful detail and lighting.”