Contacts: Greg Rozman, Owner of Rozman Bros. Inc., Harrisburg, Pa.
Fifty years ago, back when Greg Rozman’s father and uncle started an appliance and furniture store in Harrisburg, PA, they didn’t worry too much about brand marketing. The two charismatic owners were the brand in that mid-sized community. But by the time Greg’s father retired in 1999, the store’s image was ready for a modern makeover, and Greg had a big idea, a superhero brand he’d call “ROZ-MAN!”
“Sort of like Batman or Bud Man,” says Rozman. “The first drawing was mine, done right on my coffee table at home. It was all right, but then a print ad guy drew one that looked like Captain America. Finally, our local TV affiliate’s art department came up with an image that was just right with a mask and a cape...and a dollar sign on his muscles. That was Roz-Man.”
For nearly eight years now, Roz-Man has been flying across TV and print ads for Rozman Bros. Inc. with the tagline “Super Discount Dealer! Saving you money today!” A life-size cardboard cutout of Roz-Man, who stands about 6 feet tall, is hanging in Rozman’s furniture showroom. Over the years, customers have become fond of the Roz-Man cartoon figure as he dons a chef’s hat, chills out in recliners, bounces on beds, even pops open a beer by the fridge, depending on what’s on sale that week.