Contacts: Harry Reynolds, Vice President of Precision (San Juan, PR)
Sixteen-year-olds can be shrewd businessmen. They know how to keep the overhead low (sell out of Mom and Dad’s house). They are passionate about product (especially if it involves music). And they are charming salespeople (“It’ll make you feel young! Like me.”). Harry Reynolds was 16 years old in 1981, the very year he started a retail operation called Precision Audio out of his bedroom in San Juan, Puerto Rico. He recruited a 21-year-old neighbor friend, Mike Nünéz, to partner with him, and they booked flights to a Chicago CES to sweet-talk vendors. Remarkably, those two young audiophiles were quick to make a profit, and 27 years later, they’re still at it, with Precision doing 4.5 million in sales last year.
“Mike’ll be stressed out on Tuesdays and Thursdays. I take Wednesdays and Fridays,” laughs Reynolds. “No, the most important thing to always remember is why we got into this business in the first place: exposing people to an experience.”
The Precision experience looks a lot different than high-end home theater and automation showrooms around the U.S. While many dealers have caught on to the concept of hands-on demos in homelike environments, Nüñez and Reynolds have taken the concept and married it to a luxury European design sensibility. So walking through the doors of Precision is akin to stepping into the pages of a glossy architecture magazine, only this spread is wired.