Contacts: Jason Spencer, The HiTech Life
Route 309 in Montgomery County, Pa., the stretch of highway between Philadelphia and Allentown, also known as Bethlehem Pike, is dotted with enough electronics stores to fill the quotas of some western states. Circuit City, a couple of Best Buys, Tweeter, Sears, Boscovs, Wal-Mart, Costco and a few independent specialty stores have all staked their claim in that developing corridor. Last October a new business hammered up it’s banner in the Colmar portion of the road to compete against these entrenched competitors. President Jason Spencer calls it The HiTech Life, which grew out of his small IT service company Adopt-A-Tech and his father’s A/V store Spencer’s Sight and Sound.
“We were outgrowing the location [of Adopt-A-Tech in Lansdale] so our original motivation was to find a bigger spot. As we were looking at different spots to open up I talked to my father and it seemed the industry was heading in this direction of the convergence of IT and home theater. We brainstormed and thought if we’re going to open up a larger location why not bring the two services together and market it as a new brand, so we decided to combine our expertise and skill sets and create the high tech life.”
The Hi Tech Life offers a combination of home entertainment products and commercial or residential IT services. Inside the shop you’ll find flat screen TVs from Sharp, Pioneer and LG; speakers and iPod docking systems from Jamo; touchscreen controls from Colorado vNet; along with custom-built computer systems for high-end gaming and media distribution. Spencer is particularly hyped up about the possibilities in Windows Media Center and Windows Home Server as a home entertainment hub. “I like people to be able to have options. I want to be as flexible as possible and not have to make people be super dependant on one technology that requires a programmer to come out and work with their stuff. I like to give people a sense of control. It’s [Media Center] more user friendly, easier for them to work with, to rip their music onto the drive, rip their movies onto the drive and work it around the house.”