Contacts: Mark Lennan, Project Manager at Custom Audio Video (Minturn, CO)
School’s in, football’s on, the holiday catalogs are starting to arrive and Mark Lennan is pulling on his work boots. Q4 is boom time for this Colorado custom retailer, a project manager at Custom Audio Video in Minturn, Colorado, a small town which sits, serendipitously, between two of the most affluent winter vacation areas in America: Vail and Beaver Creek.
“Most of my customers are only here for a few weeks a year,” says Lennan. “They have complex home control systems that they’re used to, so my job is to keep things simple in the [chateau].”
Simple doesn’t mean cheap. Lennan’s done good business with Crestron, AMX and Niles products. He says about 90% of his customers are among the 1% wealthiest people in America, but he’s looking to expand his clientele to include some more middle-income and year-round residents. “There are just so many options to offer people now in a home,” he says. “You can do Cat 5, you can do optical, and now wireless is starting up. Remotes are getting smaller, and interfaces are easier.”