Michael Hazel wants you to nap in the middle of your workday. In fact, he’s overseeing a new retail operation that is using a variety of new technologies to help you fall sound asleep for up to 40 minutes in the middle of New York City. As manager of a new midtown store called YELO, billing itself as “an entirely new concept in wellness,” Hazel says about 100 working men and women take him up on the napping offer each day, paying $12-$24 for the opportunity.
”Being focused on clients today means valuing their rejuvination and wellness,” says Hazel, who previously worked as a manager for Starbucks.
The Yelo model of retail napping is a popular concept in Asia, where “napping hotels” abound along with CE vending machines. Yelo’s West 57th Street location has seven “Yelocabs”, patented room-size pods with automated climate control, lighting, and a Sonos sound system in each. Yelo founder Nicholas Ronco spend years developing the small environments which are anchored by thickly-cusioned beige recliners.