Contacts: Mike Marri and Eric Olsen, partners, Boulevard Pro (Oradell, NJ)
Mike Marri and Eric Olsen are the sort who can savor quality sushi while listening to tracks from Springsteen’s 1982 solo guitar album, Nebraska...all in the middle of a workday. The owners of Boulevard Pro have two decadently oversized leather recliners in their small, sunny Oradell, NJ, showroom, and they know how to touch-pad the Mechoshades closed on a bright afternoon should those recliners call their names. Marri, a fit 50-year-old who worked for years as a full-time drummer, and Olsen, whose movie-star looks once tempted him toward an acting career, both seem to embody the philosophy that “making a living” and “passion for living” needn’t be mutually exclusive. These are guys who decided to use the Denver CEDIA show last September as an opportunity to motorcycle through the Rocky Mountains.
But don’t get the idea they’re lazy.
In the second week of March alone, fresh off installing a new audio system in Manhattan’s legendary Rainbow Room, the Boulevard Pro team had big-ticket automation jobs going in health clubs, highrises and haute mansions throughout the New York and New Jersey markets. Their business, which began in the ‘80’s as a professional recording studio and sound system rental operation, has recently undergone tremendous growth as Marri and Olsen, along with partners James and Anthony Cioffi, have gained a reputation of being an eclectic, get-it-done outfit which lives up to its motto, “We aren’t satisfied until you are satisfied.” The way they’re satisfying a fast-growing cache of customers these days is by offering a range products they’d never have imagined purveying back in their rock-star days: shades and lighting control.