Contacts: Nicole Bogatitus, Manager of The Lomography Gallery Store (New York, NY)
PB: What retail lessons have you learned from the Lomography Stores in
destination cities like Paris and Tokyo?
NB: What we've seen is that it's important to offer the community a real
central location for their needs so they can feel confident to make
Lomography a real part of their lives. Offering as many analogue
photography products and services as possible, providing real hands on
instruction and support by a qualified staff, keeping the community
active through workshops and other events, and creating a strong brand
presence and aesthetic in the shop are all important to building a
passionate and inspired core of Lomographers that become the nucleus to
any local (and global) community.
PB: It was gutsy to open a retail operation in New York in the middle of a recession. How's business been so far?