Jim and Sue Owen, Owen Furniture Company, Livingston, TX
Though it’s a just a short road trip North of Houston, Livingston, Texas, feels like a high definition wasteland at the moment, at least according to Jim Owen, a third-generation retailer who’s not having great luck moving flatpanels at the moment. “My customers still say to me, ‘There’s no point in having HD. I’m not going to change a TV that’s working just fine!” says Owen.
The reluctance to adopt hasn’t stopped Owen and his co-owner/wife Sue from stocking their 15,000 square foot showroom with Philips LCD’s. “We are able to make some sales based on satellite service, and I keep telling people there will be plenty more options in a year or two. It’s coming,” says Jim.