Contacts: Retailers Selling CE with a Twist of Innovation

Butch and Kathy Dunn, Towne Crier Inc., Clovis, NM

In the custom retail business, where relationships are everything, a “million dollar smile” can be a literal commodity. Butch and Kathy Dunn, long-time owners of Towne Crier Inc. on Main Street in Clovis, NM, happen to have two of them, and their upbeat personas are paying off these days with a fast-expanding retail operation. “We try to really take care of people,” says Butch. “I’m not saying we kiss their butts, but if there’s any problem, we’re out there the same day.”

The Dunns, assisted by a daughter and daughter-in-law who do all the car audio installations, have spent decades developing a customer base for home electronics, security systems, as well as fine art they sell in what’s essentially still a farming community. “There’s no high definition in our area yet, aside from Dish or DirecTV,” says Butch. “”But we are still showing off big screens. In fact, we just put in a sweet, 12-seat home cinema. We hope they’ll catch on in the more expensive homes.”