Contacts: Tom Dolan, President and Owner of The Fretz Corporation
Tom Dolan is not afraid of long-term commitments. The secret to making them work, says the President and Owner of The Fretz Corporation, an East Coast distribution company which specializes in high-end appliances, is to keep reinventing yourself as you go.
“This is our 75th year in business,” says Dolan. “I’ve been around for 36 of those years, and our business model has changed significantly. We’re highly focused on key brands now.” Dolan says his company’s mandate these days is as much about marketing as it is about distribution excellence.
Certainly, a business which thrives on selling $15,000 Sub-Zero refrigerators in sleek stainless steel and $6000 Wolf gas ranges featuring convection ovens and infared broilers has to understand how to reach an affluent clientele. “I just think customers are much more sophisticated today,” says Dolan. “They’ve done their research and they have high expectations. Our dealers specialize in providing an excellent experience for the high-end consumer.”