Content Marketing in 12-volt: What Really Drives Sales
This brings us to the core of the story, which is content marketing. It’s not just having a dot-com domain and a website with a few pages of content. It’s more about creating and providing customer-facing content that is unique and rich with important information consumers want to know. Search Engine Optimization (SEO) can help to rank a website higher in organic search on Google, Bing, Yahoo or other search engines, but once people click on your site and visit you, ask yourself, what do they learn about you when they’re there? Schaffer says this is the tipping point of marketing your content so that customers follow through to come see you and inquire about the things you offer.
Content Marketing effectively allows savvy retailers to do several things:
• Brand themselves as the experts in their market and in some cases, their industry