Content Marketing in 12-volt: What Really Drives Sales
Some Tips to Market Your Content
Have a blog post section of your website, or a “news” area where visitors can constantly see what’s new in products or installations. You can prompt visits by sharing a small post and photo on social media, but ultimately that should link back to your website for deeper engagement.
Have a detailed page or pages about your staff and their expertise. Include details about the training they’ve had, the industry trade events they attend, the advanced tools they use and the aftermarket electronics in their own vehicles. Every visitor appreciates knowing the folks who will work on their car are vested because they also use the products.
Be sure to cover all the categories you offer with specific pages wherever possible. If you’re doing some SSV/UTV equipment, be sure there’s a page on that. If you do marine or motorcycle installs, be sure to have content that covers that. If you specialize in OEM Audio Integration or offer electronic repair, be certain visitors to your website will know that.