Art of the Possible: Content: The Publishing Plutocracy
eting with hardware and software CMOs from nearly every brand within our industry. I traveled to sell and market ZD's urbane and best-of-breed publishing positions. I traveled to learn, earn and build CMO juxtaposed perspective on which marketing strategies worked in our business and which did not. And I asked the same simple question to each and every marketing head with 100 percent declaring the same emphatic answer: "No."
During my recent Channel IQ high-tech keynote presentation in Chicago, I specifically asked a room of several hundred attendees the same question: "How many of you in the room today are publishers?" Their squinting eyes and surprised expressions foretold the results. Less than 10 people raised their hands. I immediately declared to an unexpecting room: "You are all publishers, of one kind of content or another. And beginning in 2015 your brand and product success will either hyper-accelerate or hyper-hibernate. Those who put on a publishing hat and re-