Content: The Publishing Plutocracy

By Peter Weedfald

l, me

eting with hardware and software CMOs from nearly every brand within our industry. I traveled to sell and market ZD's urbane and best-of-breed publishing positions. I traveled to learn, earn and build CMO juxtaposed perspective on which marketing strategies worked in our business and which did not. And I asked the same simple question to each and every marketing head with 100 percent declaring the same emphatic answer: "No."

During my recent Channel IQ high-tech keynote presentation in Chicago, I specifically asked a room of several hundred attendees the same question: "How many of you in the room today are publishers?" Their squinting eyes and surprised expressions foretold the results. Less than 10 people raised their hands. I immediately declared to an unexpecting room: "You are all publishers, of one kind of content or another. And beginning in 2015 your brand and product success will either hyper-accelerate or hyper-hibernate. Those who put on a publishing hat and re-

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Peter Weedfald Author's page

Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Electronics Marketing Company of America, and the author of Green Reign Leadership, designed to enlist superior sales and marketing principles and market leadership.

Art of the Possible: Content: The Publishing Plutocracy