Control4 Certified Showroom Launches Globally, Overhauls Consumer Experience
Focused on the success of the showroom, Control4 is launching a wave of certified showrooms that creates an experience center chock-full of home control paradigms. Officially rolling out May 8, the Control4 program takes a page out of the more progressive examples of how retail should feel. Transforming an initial wave of 140 showrooms across the world into Control4 Certified Showrooms, the home automation giant is exemplifying why a dealer is critical to the success of a home control equation for both consumers, and the architect, builder, and designer communities.
"We think this is a really great opportunity to excite consumers," Brad Hintze, Senior Director of Product Marketing for Control4 explains."To experience the smart home and the benefit of home automation in their lives and to begin to build a relationship with a professional and an installer who can help bring that technology to life inside of their homes."
We've talked about changing the retail experience ad nauseam on Dealerscope because the principles actually translate fluently between purebred and hybrid retail. Control4 takes advantage of this by encouraging dealers to not just show off Control4 products, but how they can provide solutions in the client's everyday lives.