As part of their original business plans to deliver home control solutions to the masses, manufacturers Control4 and Exceptional Innovation this year will be looking to increase their partnerships with strong regional and independent retailers.
When they launched several years ago, the companies targeted custom installers with an established clientele to integrate the control solutions into a networked home environment. But as customer awareness, product reliability and competition increases, companies like Control4 and Exceptional Innovation are seeking more ways to reach the public.
“The solutions will become increasingly in reach for everyone,” said Glen Mella, president and chief operating officer for Control4. “Our tagline is ‘making it EZ.’”