Control4 continues its march into national retail, announcing that Magnolia Audio Video will now carry the company’s complete line of home control products. This is part and parcel of strategy—earlier in the year Control4 began offering products at Tweeter.
“We’ve been working with them for at least a year and have been in test markets,” said Will West, CEO of Control4, of the Best Buy owned retail store. He added that Magnolia’s design and installation services were good enough that his company feels confident in offering its full line at Magnolia’s stores.
Magnolia will display Control4 products on the floor and demonstrate home control applications using on-screen guides or touch screens. The retailer will also have demo rooms and promoting the products. Control will deliver training to sales staff, both in the form of personal visits and online refresher modules.