Accessories Take On New Definitions
Digital health is another growth area accessory manufacturers and retailers should keep a close watch on. Popular TV shows like "The Biggest Loser" and "Jamie Oliver's Food Revolution" help the category by showing Americans fighting obesity and striving to live healthier lives. Consumers are increasingly turning to consumer electronics to help them exercise and monitor their health, especially those who have grown up in today's digital world. Heart rate monitors, GPS watches and even wellness promoting mp3 players let consumers track their exercise and vital stats like stress level, body fat and calorie intake. Runners are always on the lookout for headphones, armbands and other gear that are durable, comfortable and easy to use. Video games encouraging exercise require all sorts of peripheral equipment. In most cases, the data from these products can be shared in an online community providing a level of accountability and encouragement to keep consumers on track toward reaching their health and fitness goals. Showing consumers how your accessories can help them achieve a slim waistline and a healthy lifestyle can be your route to a healthy bottom line.
Innovative technologies and products will continue to propel the accessories market. Being in front of the next big trend with products that ease connectivity, increase the performance of core devices and improve lifestylesr is what it will take to for retailers to gain a competitive advantage and grow their businesses.
Colleen Lerro is a communications specialist for the Consumer Electronics Association. CEA Accessories Division member George Stepancich of Invisionate contributed to this article.