Core Brands Streamlines Rep Structure
Core Brands this week announced changes to its domestic manufacturer representative network.
Starting next month, all Core brands "will be represented in certain territories by a single rep firm, and in the remaining territories the brands will be managed by two rep firms."
"These changes are based on a thorough review of our territories and rep capabilities," Paul Starkey, vice president of marketing for Core Brands, said as part of the announcement. "The model today for product acquisition has to be more conducive for our accounts to do business with Core Brands. Creating a more focused set of contacts for dealers is a major step in making it easier for them to do business with us."