Corner Office Christmas Always Comes, Part II
Steadily, consumers are turning to DTV to display the best in digital video content. Manufacturer-to-dealer sales of DTV monitors and sets are on schedule to hit CEA's forecast of 1.1 million units in 2001 with anticipated sales of 2 million in 2002. DVD will continue to drive many consumers to purchase DTV monitors but an increasing amount of broadcast high-definition content will also help increase sales. Hopefully, 2002 also will bring an increased amount of HD programming to cable, bringing the wonders of HD to the 70 percent of consumers who receive their primary television signal via cable.
As audio and video distributed on-demand over cable and satellite and, eventually, over the Internet increasingly becomes part of the home entertainment experience, the market will grow for more and better storage capacity. Digital video recorders are already beginning to capture the interest of consumers with more than one-third saying they plan to buy a DVR or DVR-enabled product within the next two years. While sales of stand-alone units have yet to take off, CEA expects that the functionality provided by DVRs—commercial skipping, pausing of live programming, etc.—will increasingly be incorporated into new products.
And home audio sits well poised for growth as manufacturers place their marketing muscle behind the new Super Audio CD and DVD-Audio formats. Both formats bring improved sound quality over CD and with multi-channel playback capabilities, the opportunity for consumers to take the surround sound experience with which consumers have become so familiar in the home video arena into the home audio arena.