Corner Office- On the Go
SHALAM: Similarly to marine, you also have the van and RV markets, and, of course, the big truck over-the-road-carriers.
BORCHARDT: Also in mobile electronics, I think there has always been a market for fashion products and bells and whistles, particularly in the car audio market. If you take a look at the accessories end of the market, and the high-tech amplifiers that have been around for years—the deluxe wiring, the neon—this is a bells-and-whistles category, and I think that will broaden. Fashion has played an important role in car audio, particularly because of the younger demographics, and now I think that's going to expand in more sophisticated products.
SHALAM: You find evidence of that in the cell phone business, with all these very attractive and fancy [devices and] different fronts where you customize your phone to match your outfit. There's a huge demand among younger users for that sort of thing.