Retail Excellence Winner:: Cowboy Maloney’s Electric City: Keeping it Local
The industry’s accolades continue to pile on for Cowboy Maloney’s Electric City, a Jackson, Miss.-based 12-store family-run regional chain that was started in 1952 as a lumberyard by Con Maloney—one of this year’s CEA Hall of Fame honorees. The business is currently run by his sons, Con, Eddie and Johnny, from a Jackson facility that is a combination office, warehouse and showroom.
As Eddie Maloney, president, tells it, his father got into TV sales in the mid-’50s. It seems that his dad’s brothers wanted TVs. Four were needed, and “you had to order six.” So he did, put them in the store, and they all sold before he could accommodate the family’s needs. “My dad was also a builder, so he started bringing in built-in appliances for the houses.”
The focus narrowed to electronics and appliances, when Con got out of the lumber business in ’79, after a flood. Since then, the company has grown to become a showcase retailer for seminal product category and technology launches.