Did you know the words you choose have a direct impact on your sales?
It’s true. The language you use—and the story you tell—can either bring customers to your store or put you out of their minds indefinitely. Understanding the importance of proper copywriting can turn a standard marketing message into a ‘must read’ piece.
According to the market research firm Yankelovich, the average city dweller sees approximately 5,000 marketing messages per day, a number that is up substantially from the 2,000 messages per day seen 30 years ago. Consumers are experiencing substantial overload; if you want your message to be read—and acted upon—the right words matter.