Sales Tips and Strategies For a New World
The way we conduct business is always changing. Ten years ago it was rare for me to do more than 10 percent of my business communications through email. But today it is rare for business to be conducted over the telephone. Just a few years ago my fax machine used reams of paper.I now only get a few faxes a month and hardly ever send one. Although a lot is different from when my father was in business, a lot still remains the same.
Here are a few things that are the same:
Your father, father's father and all of his forefathers profited by building relationships. They also gained new business by turning their competition's customers into their own customers. You should be doing the same. The competition's customers are already buying the products and services you sell. All you have to do is convince them that when they buy those products and services from you they will receive a better deal, not a lower price. Do what all those before you did to grow their businesses and profit: Build a better relationship with your competition's customers.