Sales Tips and Strategies For a New World
Like those in business before you, you must solve the customer's problems, needs and wants better than the competition. The No. 1 secret of selling is that the business that solves the customer problems, needs and wants the easiest for them will get the sale. To discover their needs and wants, all you have to do is ask them.
I remember when our customers did not shop price.That's not true today. But when merchants started promoting sale, after sale, after sale, after sale, we taught our customers not to make a purchase until we put our products and services on sale. Your prospects /and customers, though, will buy value when you sell value to them. That has not changed and will never change. Even though your prospects and customers are shopping price, they will buy value from you when you stop selling price and start offering value to them.
The level of competition you are up against is certainly a lot fiercer than in your Father's Day.He did not necessarily have to compete against the big boxes, the Internet sellers, the low-price discounters. You do. And you successfully can when you become aggressive and learn the marketing skills and techniques that differentiate you from your competition.