Art of the Possible: Creating Brand Infatuation Is The Top Priority
This type of brand building prompts changes within other parts of the business, including product development and design, pricing, supply chain and customer service to name a few. Creativity in marketing reveals competitive advantages while analytics regarding customer needs, demands, wants and actions allow for critical brand identity, development and profitable executions. A CFO and CMO’s ability to avoid costly trials, tribulations and errors in building a more efficient and profitable brand is more than essential, it is the cold steel report card of the P&L statement.
CMOs can multiply success through core accounting and metric investments, as well as algorithmic analysis. The marketing goal is to present metric results to departmental heads to achieve profitable returns. Broad company buy-in is in itself a competitive advantage.
The CEO, COO and CFO will become brand arbiters and champions based on the language they understand. Companies can cost-effectively boost their brand and earnings with the right backend measurement tools and precision planning. Remember, brand is the end game to boost earnings. Brand infatuation, the heralded endgame, can be a mighty competitive weapon when created, measured and muscled by smart analytics. DS