Art of the Possible: Creating Brand Infatuation Is The Top Priority
Consumer brand loyalty is rapidly dampened by over-messaging, over-saturation of products and an insane amount of media touch points firing off in succession into consumers eyes and ears through any piece of glowing glass. Consumers experience (and try to avoid) almost 50 times more advertising each day than they did 30 years ago.
Chief marketing officers are literally drowning in endless days of marketing orchestrations, measurements, technology upgrades and course corrections to gain best actions and reactions in consumer affinity and demand. The acronym CMO no longer stands for chief marketing officer, but rather chief metrics officer, while the CFO monitors finances, inventory, turns, advertising and marketing. Despite the challenges, there are several effective methods all sides can use to succeed: combat and reconcile these dizzying challenges:
1. CMOs need to build a rigorous metric based information substrate approved and sanctioned by the CFO. By strengthening all data used to strengthen forecasted sales results, by adopting flexible statistical reporting techniques along with targeted demographics and social media strategies, companies can develop more more profitable products and brands.