Creating Cohesive Omnichannel Experiences for Your Customer
Forrester predicts that mobile commerce will increase by 184 percent before 2019, eventually reaching $142 billion in the U.S. As tablet and smartphone transactions continue to rise, it's becoming increasingly apparent that modern consumers are using mobile technology during every step of the purchase journey — product research, in-store interactions and, ultimately transactions.
What's the biggest challenge retailers face when it comes to digital transformation? Creating cohesive omnichannel interactions. Brands need to merge critical areas (e.g., website, brick-and-mortar, mobile app) to create high-quality customer experiences. This means displaying unified branding across all platforms, while simultaneously providing intuitive shopping experiences.
Implementing cloud technologies is key to developing cohesive omnichannel experiences. What follows are three ways retailers can use technology to identify meaningful customer insights, master mobile shopping, and personalize employee touchpoints with consumers.