Smart Marketing: How to Create a Marketing Program, Part One
It's no longer sufficient to rely on referral business alone. Implementing a marketing plan—with specific strategies—to support sales, can lead to greater success and prepare you and your company for future growth. Your marketing strategy supports your sales strategy, so it's imperative that you plan your marketing program first.
At Almond Tree Marketing, we have created an 8 Step Marketing Program to help get your marketing strategy up to speed. This plan includes formulating and executing a marketing plan and using time-tested traditional marketing methods, as well as cutting-edge Web marketing. Many of you will have already implemented some of the elements discussed in this article, while others may need a bit more concentration where marketing is concerned. Let's look at the first three steps in the program.
Step 1: Marketing Plan