Finally, evaluate the brands that you carry. Don’t just stick with the same old stuff if your sales are not where you want them. Take some time to talk with manufacturers and reps. What lines are selling in a nearby city? Pick up the phone and talk to another dealer in a non-competing market and find out what is working for him. Talk to your key employees about the brands you carry. They may not tell you what you want to hear, but if you trust their opinion, listen. Take all of your information and make an educated decision about the brands that you carry. We are currently offering more lines than ever. We are interested in finding what will stick. If it sticks, we’ll probably have it next year; if not, we’ll be blowing it out during Christmas.
Some of us who have been around a long time need to change more than others. We can’t load our shelves and watch it all get sold faster than we can reload. It’s not going to happen. Everyday a sales rep calls and asks how business is. I normally tell them that I can’t complain about it. They normally respond with, “You’re the only one not complaining.” There are a few reasons for that. First, I refuse to complain about it. Second, I know what to expect from our financial point-of -view. And lastly, I feel confident in the products and services that we offer. Stop complaining and start doing something about it for yourself. No one can fix what can’t be controlled. Cause change within your store!
Todd Hays, president of Columbus Car Audio and Accessories, in Columbus, Ohio, was recently appointed to a second term on MERA’s board of trustees. He also serves on the association’s task force that is leading Your Ride Your WaySM, a nationwide consumer awareness campaign, which seeks to illustrate how the design of factory-installed mobile electronics systems often complicates equipment upgrades and repairs. Hays plans to serve as a panelist for a workshop/discussion at MERA KnowledgeFest 2007 in March.