One Word: Plastic
Diner’s Club introduced the first charge card in 1950. And we’ve come a long way since American Express issued its first embossed plastic charge card in 1959. Although those first cards didn’t offer extended terms like today’s credit cards do, they provided early alternatives to cash.
For many of you, taking credit cards is such an everyday part of business that you don’t even think twice about doing it. Maybe you should.
Your door clearly and proudly sports MasterCard, Visa and Discover logos to remind your customers of the options they have in purchasing from you. Don’t have the cash? Check might bounce? “No problem, unless it’s American Express,” many retailers tell their customers. “Their fees are way too high for us to absorb.”