Crestron Caters to Superyachts with Specialized Marine Program
Crestron has announced its intention to aim squarely at the marine market – specifically, superyachts – as a destination for the company’s marine automation products, via its soon-to-be-launched Crestron Marine Program. The company says the program will provide advantages to shipbuilders, ETOs (Electrical Technical Officers) and specifiers, and it is set to authorize a number of its dealers with “Crestron Authorized Marine Dealer” status.
In sync with this strategy, the company has appointed industry veteran Daniel Kerkhof (shown in photo inset) to lead its Marine Division. He was regional manager Benelux at Crestron EMEA, and played an integral role in helping Crestron establish a foothold in the superyacht automation market there, the statement said. In this newly created position, he will spearhead business development as well as head the Crestron Marine Program.
“We are in the final steps of creating and launching this program,” said John Clancy, vice president, Residential, in the statement, adding that the company would be making an official announcment about its authorized marine dealers soon.