Crestron's Prodigy Going Distributor-Only
Crestron said Tuesday that it will exclusively market and sell its Prodigy product through distribution channels.
Crestron-branded products will still be sold through the company's established global channel of value added installers, the company said.
“Prodigy is one of our most successful product lines today. We want to allow the brand to continue to grow and succeed,” Crestron Executive Vice President Randy Klein said as part of the announcement. “Distributors are very effective at reaching millions of consumers, which will enable us to put Prodigy in more homes than ever before.”