Crowne Audio: Email Isn’t Dead
In 2012 two young women living in New York started a daily email newsletter aimed at the millennial generation called The Skimm. The newsletter, which now has a reach of 3.5 million subscribers, proved one very important thing to businesses: email isn’t dead. In fact email may be one of the best ways to connect and reconnect with a customer base.
One-stop shop retailer Crowne Audio has been a prime example of the positive impact email can have on independent retail stores. The Florida-based dual-location retailer of security, home automation and audio distribution has spent the last year eschewing popular wisdom to rely solely on social media in favor of a multi-channel online approach that focuses on reaching consumers’ inboxes.
By continually checking in with its customer base, Crowne Audio has increased sales while retaining an online relationship with its customers that can’t be summarized in a 140-character tweet.