CRS Introduces a Single Chip for Bluetooth
LAS VEGAS—Cambridge Silicon Radio (CRS) at COMDEX announced a single-chip for Bluetooth applications, the BlueCore01.
This marks one of the key necessities industry analysts have marked as being of the key components of Bluetooth's viability in the consumer and business electronics markets, the other being a cost of $5 per chip for OEMs. CRS has only reached an $8.5 price per chip on quantities of 1 million but expects to get that price down by mid-2001. The company also expects to integrate flash memory onto the chip early next year.
At COMDEX, CRS demonstrated its single-chip technology with activities such as multiplayer gaming and multi-device data exchange. Alan Woolhouse, vice president of communications for CRS, said he expects Bluetooth to first find its way into PDAs and computers, followed by mobile phones. By 2004, he predicts that Bluetooth features will have found their way into travel arenas, as well, such as airplanes andautomobiles.Woolhouse also noted that the most significant activity is coming from Japan. Currently, CRS has deals with Xircom, Fujitsu, ALPS, Alcatel and Mitsumi. Woolhouse said Alcatel has plans to incorporate CRS Bluetooth chips into cell phone batteries, which can be retrofitted to existing mobile phones. It could also give the consumer a choice to buy Bluetooth-enabled products or not, without having to choose between phones.